If knowing how to close more than 1200 transactions a year and building a team of highly competent committed assistants to create or enhance your real estate office of the future sounds appealing–– you’ll want to be one of only 10 serious real estate Entrepreneurs* qualified to attend and participate in Marshall Redder’s Next Real Estate Training Program.

     You will leave this “Real Estate Training Program” knowing clearly for the first time in your life what really works and doesn’t work, no rhetoric, no high sales pitch to buy products, no outside speakers, no panels, just you and 9 other motivated real estate agents, and Marshall Redder examining reality and ways to increase your individual production and increase your income streams. On day one, Marshall will show you how his office runs, introduce you to his assistants, and work on business planning and marketing. On day two, Marshall will talk to you as a group and teach you how to increase your income and expose you to hundreds of money making ideas and you can question him on ideas and develop your thinking about implementing them in your business.

Dear Real Estate Friend,

     Marshall Redder is perhaps the most consistently astute and agile minded real estate agent I have ever had the great fortune to learn from. At age 26, just 2 years in the business, he closed over 175 transactions with no assistants. Three years later at age 29, he closed over 361 transactions with just 3 unlicensed assistants. He listed every home for sale, worked with every buyer, wrote and presented every offer and attended every closing all by himself with no licensed help. Throughout his career, Marshall has individually listed over 4,700 properties, signed over 2,200 buyers to buyer contracts, and closed over 7,000 transactions. He currently employs 3 full time assistants and has created and built what has been called the real estate and mortgage office of the future. He has been featured in news articles, been a speaker at several state and national events, and been on almost every panel for every real estate sales trainer out there today, including a Mike Ferry Superstar, as well as a Howard Brittan Star of The Month. In addition Marshall, was the #1 ReMax Agent in the Country for Closed Transactions from 1991-1994. In 1995 he started Marshall Redder & Associates Realty. Rarely does he share all of his ideas, philosophies, and real estate methods with anyone except his staff, and bits and pieces with agents in his Mastermind Group. They all say Marshall is “Keenly Intelligent” in his ability to quickly identify their individual problems and teach them how to “think out of the box”. Is this event designed for just any Realtor? No! ...............................

     First of all, it’s Ultra-Exclusive (only 10 real estate agents, and their assistants, can attend). By the way, 2 days will seem like 3 days with hours from 9:00 a.m. until 8:00 p.m. on both Friday and Saturday. That’s 22 hours of material. Now that’s intense! Finally, Marshall will only agree to accept applicants who want to build a big real estate business like his, and have the maturity, commitment, intelligence, and self discipline necessary to truly profit from the powerful principles he wants to share with you. When you attend, you will receive a written performance guarantee from Marshall that says if you don’t think you will make an extra bare bones minimum of $5,000 or more in gross commissions from your businesses in the next 12 months using the methods he teaches you––your entire Real Estate Training Program fee of $5000 will be instantly refunded to you. Furthermore, if by 4:00 p.m., on the first day, you’re not absolutely, overwhelmingly, totally and almost uncontrollably convinced that Marshall’s methods and strategies can produce the sales, profits, and cash increases of $100,000 which you’re seeking, you’ll be given an instant and complete refund as long as you return the materials to Marshall. . .no questions asked, and no hard feelings either.

     Marshall Redder has built a huge real estate business by learning how to identify and exploit real estate selling opportunities. And he has created and developed systems to duplicate these opportunities, capitalizing on them with the use of assistants and marketing. For years he has been on panels with many top producers and sales trainers, but after a time found himself not buying into a lot of the things being taught. So what Marshall will teach you at this intense Real Estate Training Program are the things that he does every day in his real estate business to increase his production. One of the philosophies that Marshall believes in and will teach you is that ...........................

     You may be asking yourself, how could Marshall consistently outperform the top real estate agents in the Country for closed transactions, own a mortgage company, manage 200 of his own properties, and run his other businesses. Marshall says, “A lot has to do with understanding profound knowledge and implementing only those things that work.” You see, there are certain disciplines––techniques, certain sources of information––that gives Marshall the decisive edge over the sales trainer who no longer sells. They sometimes have a difficult time seeing reality because they are not out there selling every day like you and Marshall, and they are not investing their own money into the ideas they tell you about or testing their ideas. Marshall understands this and that’s why he doesn’t want to get out of selling real estate to become a sales trainer. However, because of the great demand for his ideas from agents and business entrepreneurs across the Country, he does want to teach a few select Realtors how to develop this self discipline. Marshall also believes that .......................

. . .if you follow certain structured rules that he will share with you and 9 other select real estate agents at his Real Estate Training Summit. You’re probably wondering what kind of discipline can make that significant of a difference in your sales performance. Well, let’s take a very simple example, but one that is probably, according to Marshall ....................

     Marshall says, “Most real estate agents don’t understand marketing. They do no testing.” They don’t understand Positioning. They bet their destiny on arbitrary, subjective decisions and conjecture. They also prefer to run institutional advertising versus direct response advertising. And they have no (USP) or Unique Selling Proposition.

     Because of these basic mistakes, most agent’s advertising fails and before long they find themselves knocking on doors and cold calling to get leads. Marshall believes marketing and cold prospecting are both simple habits, but definitely give different results. You see, when you market properly, the public will call you. However, when you cold prospect you are trying to call on the public. What would you rather do for the next 10 years of your real estate career? Marshall’s system allows him to receive over 100 buyer calls a week. He runs simple classified ads, and uses the TV and the newspaper to exploit his unique selling proposition and to get buyers and sellers to call and say, “I want to hire you as my agent ”. Marshall says, “There is massive leveraging in creating good marketing ads.” In fact, Marshall has some ads that he will run forever because he can test the results and just by changing the headline or by keying the coupon, he can increase those results.

     Marshall believes most real estate agents allow their emotion and wallet to sometimes get in the way of their production. That’s why they get knocked out of the box so frequently. Marshall Redder is a master of “direct response marketing” and he profits from it with ruthless penchant––all the while maintaining steadfast self-discipline. You may be asking yourself ..........................

     The typical seminar is a collection of real estate trainers and professional speakers, each speaking for a few hours, titillating (or frustrating ) you with just enough information for you to become dangerous to yourself, and they try to sell you a bunch of products you will never use. You either hear one point of view (which you must agree with or you’re asked to leave) or you hear enough superficial hyperbole to get frustrated.

     Rarely, if ever, do you get the real meat of the experts’ perspective, and even rarer does the expert share with you the inside machinery that makes his system work so you can understand it and make it work for you, and hardly ever do they show you how their office works or their systems.

     More importantly––few, if any, so-called real estate sales trainers ever have a lot of their own money on the line in a real estate business or have even sold real estate in the last 10 years. In Marshall’s own words, “There’s a world of difference between the guy who expresses rhetoric and the guy who is in the trenches fighting the battle with his own money every day.”

     Typically most real estate trainers give you a laundry list of specific recommendations, forecasts and ideas that are more like “bread”––i.e., something you can use to make money. In fact, a lot of times all they are telling you is what someone else told them or they read in a book. Marshall approaches real estate information intelligently, gathering more with an eye toward the “seed” information. The “seed” information approach involves teaching the techniques and strategies that are behind his recommendations––in other words, teaching his personal methods so that you can employ them through the years to make yourself money. Like good seed, his methods will continually bear you financial fruits. This new knowledge he has discovered has increased Marshall’s gross fees by over 20% a year for the last 10 years in a row.

     Marshall says, “Most real estate sales trainers sell “bread”, but to really succeed in the world of selling real estate and build the office of the future, you need seeds.” Marshall will teach you how to uncover all the seeds you’ll need to be steps ahead of the conventional real estate agent who follows old systems. That’s what you will learn at his Training Summit.

     At the seminar, you and 9 other real estate agents, will be taught by a man who has made millions of dollars in his real estate business by practicing exactly what he will teach you. No hype, just the things he does everyday. In addition, Marshall will show you how he has built a mortgage business that has generated in excess of $4,000,000 a month of additional income, and how Marshall uses this money to invest in rental houses which he fixes up and resells or rents out. He now owns over 200 properties.

     Moreover, painstakingly, Marshall will detail every fundamental component of his basic real estate formula ––plus explain more advanced and sophisticated ways to put zeros on the end of your profits. He will also give you personal help to develop your own business plan––one you can write at the event and act on the first day you get home. If you’re still not convinced, let me give you another modest example of what you will learn at Marshall Redder’s Training Summit. But, first, let me ask you..............................

     Marshall says, “Most real estate agents try to hire one assistant to do everything for them.” Marshall has learned, “You need to hire specific people for specific tasks and then constantly upgrade, just like a professional sports team does.”

     Marshall hires his staff based upon what his unique personality test tells him about the individual. Most agents get too emotional when they hire, and try to find someone like them. That’s a disaster according to Marshall. But at his Training Program you will learn how to study the 4 personalities and how to locate them and how to give them a test at the first interview to see if they will fit into your systems. Once you learn how to score the test, the future results of your hiring will change dramatically. Then Marshall will teach you how to develop your staff and create in them the same “sharklike” appetites for profits and closed transactions that have been so extraordinarily helpful to Marshall.

     So far we have discussed what Marshall will teach you about marketing and about hiring the right people. Why are these so important? Because Marshall says they are your biggest expense, as well as, your biggest asset.

     If worked properly, both will provide you with massive leverage. By the way, once you learn how to interpret the results of this personality test, you will never again be confused, surprised, bamboozled, hoodwinked, fleeced, or wrung out to dry by an assistant. Furthermore, when you leave the Summit, you will be tough, smart and ready to take on anyone and be motivated to finally do something to increase your income dramatically. (Once you’ve learned from the champ, the chumps won’t take advantage of you!)

     You see the foundation of Marshall’s success is a keen understanding of being able to look at reality rather than perception. So you’re probably asking yourself ..........................

DAY ONE:     Marshall will explain to you his real estate office of the future, and how it works. Then Marshall will start out by giving you a basic understanding of how he sees the real estate market and explain to you what he believes should be the items for you to focus on. He is calling this his rainmaker segment. He will then teach you about optimization, which means getting maximum results for minimum risk and cost. He will then clearly convey to you (perhaps for the first time ever) precisely why you’re having a difficult time increasing your productivity, and why having only direct sales supporting your revenue stream with you doing everything, will never work if you’re trying to build a turnkey business which doesn’t require you to do everything.

     He will then show you his private formulas for marketing and expose the traps and pitfalls you’re probably currently making––mistakes that can cause your marketing to not work at all. He will then discuss what will happen to you, and your level of profitability if you would learn to combine a wide variety of marketing opportunities into your business and your lead generation . . .such as no risk yellow page advertising, direct response newspaper and magazine advertising. He will also discuss his classified ad programs and how a $15 classified ad can sometimes bring his 30 good buyer leads in one day.

DAY TWO:     Marshall will teach you how to grow your customer base through referral systems. He will also discuss host-beneficiary relationships, using telemarketing and direct mail and increasing the perceived value of your service, through better customer education. Then he will show you how he gets all those buyers to sign contracts and also expose you to his one of a kind listing presentation, which, by the way, lasts less than 20 minutes. He will then devote time for him and you to critique your marketing and business plan and then he will give you suggestions.

     Remember, you will receive a personalized strategy and business plan from Marshall, which you will be working on all weekend. He will also hold group consultations, whereby he will take ideas by subject and thrash their opportunities out for you.

     And he will also identify a treasure trove of wonderfully lucrative, but little known, profit opportunities you are probably overlooking everyday. Throughout this entire learning process you will be asked to give responses and participate regularly. ..........................

     Marshall Redder is not a talker, but a doer. He has closed over 7,000 transactions in the last 20 years.

     If you comprehend the power of battlescarred experience in selling real estate; if you possess the commitment, the will power and discipline; if you’re “proactive” (or want to learn how to be); and if you want to have your production explode––this could be the most lucrative seminar you have ever invested in. Remember, when you leave the Marshall Redder Training Program you’ll have the thinking process to increase your production year after year.

     That’s because the Training Program is not meant for the average (i.e., lackluster) real estate agent. It’s only for the agent like you who has the capabilities of being active and serious––who want ideas, who won’t go back and make the same mistakes over and over again, and who will implement these professional ideas. One of the additional benefits of attending, is meeting other serious “players” with whom you can bond together, and form your own network of intelligence across markets throughout the Country. I don’t believe at any other place will you forge a network of kindred souls and be able to ask whatever questions you wish, than at Marshall Redder’s Real Estate Seminar ...................

Sincerely,

Marshall Redder